DAM Helsinki recording 10.11.2021

Keynote: Navigating the Phases of Your Digital Asset Management Journey

Jarrod Gingras, Managing Director at Real Story Group


No matter the industry, the size, or geographic region, every organization is at a different phase of their Digital Asset Management journey. Some are implementing DAM for the first time, others are working to incorporate DAM into a larger technology ecosystem, and still others are using DAM to power their entire content supply chain. In this session, we’ll outline the DAM 1.0, DAM 2.0, DAM 3.0 phases in an enterprise’s DAM journey and recommend strategies for getting your enterprise to the next phase. Finally we’ll explore what could be coming in a DAM 4.0 world.