DAM Helsinki recording 10.11.2021

Working With Silos: How ‘User-Based Silo Crossing’ (UBSC) is a new idea that’s empowering organisations

Andreas Michalski, Founder, CEO of CI HUB


Everyone has faced this issue before: working with PowerPoint or InDesign requires media content that is often stored in third-party systems.

Whenever I’ve worked with creative applications in the past, I came up with functions that would make the work process much easier.

What would happen if you combine the front ends of DAM, PIM, MAM and cloud systems?

Why not unite the same systems from different manufacturers into one platform, and thus enabling teams to work within creative applications?

Whether it’s a small creative agency or a corporation with thousands of employees. Better connectivity ensures a smooth workflow.