DAM Helsinki recording 10.11.2021

Connected Content in the new normal: Omnichannel Marketing @ Bosch

Christof Dörflinger, Product Owner Media Asset Management at Bosch.IO

Tobias Moser, Head of Sharedien / Senior Consultant at Advellence Solutions AG


Challenges have heavily increased as a result of explosive growth of output channels, formats and number of people involved in digital marketing processes.

Bosch created a state of the art Digital Content Chain for all their assets to address these important new market opportunities.

Sharedien at the heart of this overarching vision has helped Bosch to implement this revolutionary thinking.